Blue Sky
Where are you now and where do you want to be? Blue Sky helps an organisation achieve its vision through management of communications, reputation, relationship and issues. Blue Sky offers creative solutions to overcoming obstacles and winning friends who can help you reach your goals faster. Blue Sky includes brainstorming sessions, on-going consultant meetings, development of a strategy and on-going review.
From $500
Typically $3000 - $7000

Snapshot Research
What do the people who matter think about your organisation and its representatives? Snapshot Research provides a rapid, qualitative, snapshot of the perceptions held by your audiences. Snapshot Research typically involves open-ended interviewing of 10-15 key constituents, a summary report identifying key considerations for communications activity, recommendations to repair out of kilter perceptions, key messaging and message delivery. It is a sound starting point for a PR campaign.
From $1500
Typically $3000 - $7000

Webwise
The web is now the preferred source for anyone seeking information on a particular business. Yet the standard and usefulness of websites varies enormously. In an environment of instant gratification, it is vital that websites deliver what the visitor wants quickly, cleanly and effectively. As well as slick, intuitive navigation, the language of websites also needs to reflect the web environment. As a PR firm with a strong background in IT, CBD is ideally placed to support your internet strategy and refine your web-based communications.
From $80 - $180 per hour

Evaluator
Public relations is an investment in your business and you want to know if that investment is paying off. Media Pulse shows you the results you have achieved and – most importantly - how to refine your strategies to be more effective in the future. Evaluator takes this a step further and quantifies the value of the coverage achieved based on message content, with a rating for positive or negative comment. Your monthly Evaluator client report also details other activities that were not covered in the media.
From $250 - $500 per month

PR Planner
PR Planner takes your organisation through a formal process to formulate a PR plan, as a blueprint for campaign activity. A discovery session will establish and formally document fundamentals such as objectives, audiences, messaging, communications strategy, execution activity and methods of evaluation. Snapshot Research is often a good starting point, providing a firm basis for the planning process.
From $500
Typically $3000 - $7000

Printshop
Despite the wonders of the web, most people still want to measure the quality of your company through presentation materials they can touch and feel. Whether you want an invitation to a function or a stylish annual report, CBD makes sure every piece of your corporate collateral builds your brand – and gets your messages across.
Priced per job

Corporate ID
Clear corporate messages will be much more effective if the organisation delivering them is also readily recognised and understood. A logo is only one element of an effective corporate identity, which must also include graphical and typographical rules for stationery, signage, vehicles, collaterals, website design and even office décor. Staff also need to be motivated to adopt and apply the new rules to reinforce the new identity. CBD has considerable experience in developing and launching new corporate identities, backed up by consistent communications.
Priced per job

Media Training
Words or content account for just a fraction of the information listeners pick up from a speaker. The rest is taken up with the way the speaker looks and dresses, how confident they are and how much they appear to believe what they are saying. CBD’s media training helps company executives hit a home run with the media by covering three bases. It gives spokespeople the techniques the professionals use to build credibility and empathy with the audience. It helps them with the vital task of refining their messages into soundbites. And it helps them practice those skills.
Half day workshop: One person - $1,000; Two people - $1,500; Three people - $2,000

Crisis Planner
The best way to avoid a crisis is to plan for one. A crisis plan is literally a blueprint for handling an emergency. It is a comprehensive dossier of information, logically structured, which can be grabbed off the shelf in an emergency. It details roles for all key personnel to help them make the best and swiftest recovery in a range of potential crises. We recommend periodic simulation exercises to test and refine the plan, so that everyone knows the stress-points under battle conditions.
From $500
Typically $3000 - $7000

News Engine
CBD’s publicity machine, News Engine, puts your organisation and its people in the news media. The real value of media publicity is that it is perceived as being independent and therefore credible information about a company. While advertising supports the ‘image’ of a company (how it wishes to be perceived), news media coverage goes directly to a company’s ‘reputation’ (how it is actually perceived). News Engine is an ongoing campaign of news media activity, putting your messages in the public domain. It brings together such devices as press releases, features tailored for target media, issues-based media lobbying and interview facilitation.
From $2000 per month
Typically $2000 - $10,000 per month

Talking Heads
A classic PR technique - putting up an industry expert for media interviews. CBD will arrange interviews with target media and prepare the speaker. We will work with the speaker to develop the key messages for the interview and prepare a list of expected questions and answers. We will also prepare a background brief for the speaker on the journalist, his or her publication, areas of interest and previous stories on related topics. We will also re-angle or refresh the story for subsequent media interviews, to maximise the coverage.
From $80 - $180 per hour

Issues Manager
Former British politician Enoch Powell said ‘politicians who complain about the media are like ships’ captains who complain about the sea’. The same holds true for anyone who finds himself in the media spotlight. Issues of public interest cannot be controlled, but they can be managed to take the heat out of them and avoid them escalating into crises. If you have an issue that needs managing, we’ll be there. It’s what we do.
From $80 - $200 per hour

Relationship Manager
Key people can have a huge influence over an organisation’s business climate. Relationship Manager implements strategies to build a coalition of support and a positive climate for business. CBD consultants will arrange meetings and on-going dialogue with the people you need to reach. Relationship Manager also co-ordinates collaterals – newsletters, email and so on – that will provide a deeper understand and a stronger coalition of support.
From $80 - $200 per hour
Typically $500 - $2500 per month

e-news
e-news gives you control of your external messages by creating your own news medium. More than this, an electronic newsletter can give you a detailed profile of every reader including what they read and when they read it. e-news can be used to target any audience you want to speak to directly. This may include news media, external stakeholders and opinion leaders, established or prospective customers.
From $1500 per issue
Typically $2000 - $5000 per issue

Code Red
Sometimes, when you have done a risk assessment and followed the recommendations, developed a crisis plan and carried out a training exercise and managed your issues as well as can be expected, you can still find yourself in a crisis. Fast and honest media communications in an emergency can make the difference between winning friends and making enemies. If you have a crisis, we’ll bring every ounce of our instinct, intellect and experience to bear on your behalf - around the clock if necessary - until the job’s done.
From $80 - $200 per hour

Success Stories
There is no mistaking the power of a happy customer. Customer case studies profile your company’s involvement and delivery of satisfaction to particular customers. Written in a third person news editorial style, they have many uses, including standalone sales collateral, web site content, direct mail outs, advertorial and even as primers for the news media.
From $750
Typically $1500 - $2500