The feedback was very positive when CBD and graphic design firm Phosphor Essence combined to produce a 2003 annual review for consulting and IT services company The Simpl Group. "The review is a great document, easy to read, gives a clear message about our new direction and will be well received by customers," said Simpl market development director Mike Ogle.

CBD and Phosphor Essence developed a New Zealand road theme to represent the new direction the company took in financial year 2003 and also its local heritage and ownership.

The annual review tells the story of Simpl’s restructuring, profiles its line of business teams and their clients, introduces its business partners and highlights the company’s focus on innovation and addressing clients’ real needs.

The review was distributed internally to directors, management, staff, contractors and shareholders as well as to clients, business partners and suppliers.

Simpl chairman Reg Barrett agreed with other positive feedback describing the review as "a valuable contribution to our communications strategy."