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| will pr kill advertising? | |||
 American marketing guru Al Ries in his new book
The Fall of Advertising and the Rise of PR claims that PR has
quietly become the most powerful marketing services discipline.
The controversial title of the book may ensure good sales but we at CBD tend to agree with PR consultant Thomas Harris who describes the book as "a gross generalisation" that overlooks the vast majority of public relations beyond product publicity and says that in some ways both overplays and overlooks the usefulness of PR. "If you've got Botox or the new iMacs or Spider-Man, then publicity is extraordinarily important," says Harris “but it’s not so important if you've got another beer or another soap or another toothpaste.” He also believes the book sets up a conflict between advertising and PR that doesn't really exist. "I think PR should work in conjunction with advertising." |
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© CBD
- Communication by Design 2003  |