CBD - Communication by Design

	archives
		Crane Hire launches Access franchise New CBD client New Zealand Crane Hire in August launched its New Zealand Access franchise at the NZ Business Opportunities and Franchise Expo at Auckland Showground. CBD is helping to promote New Zealand Access to potential franchisees... more>>
		Franklin Group launches website New client Franklin Group has launched a new website as the first step of a campaign to build awareness. The website project was managed by CBD consultant Nicola Igusa and developed by web development company Phosphor Essence...more>>
		Munchies media The future of fast food – a healthy hot food vending machine in a pilot outlet in Dunedin called Munchies Express Food – has been launched to a receptive news media by CBD. As hoped, television, newspaper and magazine coverage has prompted enquiries from potential business partners...more>>
		Bay Audiology screeners in hot demand Bay Audiology, has been deluged with calls from interested doctors after launching their new hearing screener to the medical media. Following the positive news coverage managed by CBD the nationwide group received over two hundred calls from interested GP practices wanting a screener...more>>
		G4M recognised as global innovator CBD client G4M (Gifts 4 Men) has been recognised as one of the world’s most innovative retailers by the International Home Association (IHA) in the United States. G4M was one of just five global honourees in the gia (Global Innovator Award) programme announced at the International Home & Housewares Show in Chicago in March...more>>
		It's not the big that eat the small... ...it's the fast that eat the slow. The full title may be too long to be a Combi story heading but this book, focusing on the virtues of being fast in business, does not take long to read and it’s a great stimulus for anyone who wants to do more, faster... more>>
		CBD joins Brodeur network Communication by Design has joined the Brodeur Worldwide network of public relations, communications and marketing agencies. Brodeur is one of the largest technology-dedicated agencies in the world with more than 70 offices in nearly 50 countries, and is a part of Omnicom Group, a leading global marketing and corporate communication company...more>>
		CBD hits 10 Years Communication by Design celebrated our 10th birthday with a party for clients, journalists, and associates at the Supper Club. Stiltwalkers, jugglers and fire-twirlers entertained us. Click through to see photos.
		Will PR kill advertising? American marketing guru Al Ries in his new book The Fall of Advertising and the Rise of PR claims that PR has quietly become the most powerful marketing services discipline.
		Marketing award for GSK GlaxoSmithKline won the Consumer Durables Award in the 2003 Marketing Awards for its Flixotide/Becotide asthma inhaler switch campaign. CBD consultant David Cadzow (left) worked alongside GSK's Jeroen van der Lans (centre) and marketing consultants Insight. See Marketing Magazine's story.
		Simpl annual review The feedback was very positive when CBD and graphic design firm Phosphor Essence combined to produce a 2003 annual review for consulting and IT services company The Simpl Group. "The review is a great document, easy to read, gives a clear message about our new direction and will be well received by customers," said Simpl market development director Mike Ogle. more>>
		Spring brain teaser Two fathers and two sons walk into a kitchen that has a jar with four biscuits in it. Each person has a biscuit and there is one left. How can this be?... answer>>
		Summer brain teaser A farmer and his goat, wolf and cabbage come to the West bank of a river they wish to cross. There is a boat, but it has only room for two, and the farmer is the only one who can row. If the goat and the cabbage are left together, the goat will eat the cabbage. If the wolf and the goat are left together, the goat will be eaten. How do they make it across safely to the East bank? Check your answer