CBD’s new client, Bay Audiology, has been deluged with calls from interested doctors after launching their new hearing screener to the medical media. Following the positive news coverage managed by CBD the nationwide group received over two hundred calls from interested GP practices wanting a screener.

Bay Audiology Director Peter Hutson said research shows a large number of people have undiagnosed hearing loss but the response to the screener announcement shows GPs are very motivated to tackle the problem. “There is strong evidence linking hearing loss with reduced social interaction and depression so it is important to intervene as early as possible to improve patients’ quality of life.”

GPs currently have a very limited array of diagnostic tools for hearing loss, some as simple as finger clicking and whisper tests. The screener is a fantastic step forward and gives a much more accurate and reliable result in as little as 15 seconds. They will be arriving in GP surgeries from the 15th March.

CBD will be assisting Bay Audiology with an ongoing programme to encourage hearing screening by the medical community and to make the public aware of the new technology.

To view a pdf of the article in New Zealand GP, click here....